Brand Loyalty

College was a time for new things-- for me, new facial cleansers.

The smells of Neutrogena reminded me of high school in all the wrong ways, OXY annoyed me with its wannabe minimalist branding, and Clean and Clear were two adjectives with which I could not relate.

Then there was Nivea For Men. I couldn't really vouch for "Nivea," but "For Men" was pretty easy to understand. Clearly, it was the one brand available that was actually meant for me.

(aside-- I wholeheartedly believe that it is completely sensible to judge vanity-fueling products by wholly superficial standards.)

I started off with their Energizing Cleanser, which is of course discontinued because it was too awesome. After my great experience with their solutions, I began to try their other lines.

This is how a tragedy unfolds.

Nivea For Men's lip care products are the worst excuses for self-pampering items in all of Duane Reade. The effectiveness, longevity. texture, and even packaging are completely half-assed. There is no excuse.

I'm on that Blistex now, thanks.